Decision details

Made in Leeds TV – award one-off contract of £15k for the provision of advertising and council messages to test the effectiveness of the new channel in targeting audiences including traditional harder to reach.

Reference: D42267

Decision Maker: Deputy Chief Executive

Decision status: For Determination

Is Key decision?: No

Is subject to call in?: No

Decision:

Approval to waive contract procedure rules 8.1 and 8.2 and award one-off £15k contract to new local tv station Made in Leeds TV
Decision will allow advertising to test the effectiveness of the new channel in reaching residents with council messages, including traditional hard to reach audiences such as the elderly, disabled and those in more deprived areas of the city.

Wards Affected: (All Wards);

Contact: Danielle Brearley, Senior Comms Manager 247 5736 Email: Danielle.Brearley@leeds.gov.uk.

Publication date: 16/04/2015

Accompanying Documents: