Issue - meetings

Driving the City Forward: City Marketing, Supporting Investment and Engaging Business

Meeting: 30/03/2011 - Executive Board (Item 206)

206 Driving the City Forward: City Marketing, Supporting Investment and Engaging Business pdf icon PDF 87 KB

To consider the joint report of the Acting Director of City Development and the Assistant Chief Executive (Planning, Policy and Improvement) providing an update on the work undertaken since December 2010 and seeking approval to the secondment of city council staff to the public-private partnership company, Marketing Leeds, the transfer of relevant operational budgets, in addition to the development of a detailed service specification and business plan which will form the basis of the formal agreement between the Council and Marketing Leeds.

 

Additional documents:

Minutes:

The Acting Director of City Development and the Assistant Chief Executive (Planning, Policy and Improvement) submitted a joint report providing an update on the work undertaken since December 2010 on the marketing and promotion of the city. In addition, the report also sought approval to the secondment of City Council staff to the public-private partnership company, Marketing Leeds, the transfer of relevant operational budgets and the development of a detailed service specification and business plan which would form the basis of the formal agreement between the Council and Marketing Leeds.

 

The report noted that an equality impact assessment had been undertaken in respect of this matter, and highlighted that further work would be required once a new structure had been determined and before staff were finally seconded to the new organisation.

 

RESOLVED –

(a)  That the progress made and the timetable for the appointment of a Chief Executive be noted.

 

(b)  That the secondment of staff to Marketing Leeds be approved, with the relevant authority being delegated to the Acting Director of City Development in order to enable him to determine the detailed arrangements. 

 

(c)  That the destination marketing, tourism and inward investment activities required by the Council be delivered in partnership with the Council by Marketing Leeds, from a date to be determined by the Acting Director of City Development.

 

(d)  That the level of operational budget to be provided to Marketing Leeds to deliver the services associated with the staff to be seconded, be delegated to the Acting Director of City Development, in consultation with the Director of Resources.