Reference: D43612
Decision Maker: Executive Board
Decision status: Recommendations Approved
Is Key decision?: Yes
Is subject to call in?: Yes
Executive Board is recommended to:
· Acknowledge that the vast majority of the City’s residents use their waste and recycling services appropriately, but that the city needs all residents to take responsibility for their domestic waste and manage it well.
· Endorse the programme of co-ordinated communications, marketing and engagement to provide the information, tools and services to support, as a social norm, good waste and recycling habits with a positive impact of local neighbourhoods.
· Consider the use of targeted enforcement powers to enforcement action for persistent unreasonable waste and recycling behaviours.
The Director of Environment and Housing submitted a report which provided an update on the progress made in developing and implementing the communications and engagement strategy in relation to waste and recycling, and which set out principles to guide the approach and secure behaviour change.
Responding to a Member’s enquiries, the Board received further information on the wider context as to the reasons why the communications programme was being undertaken, which had the overriding aim of increasing recycling levels across Leeds and promoting good practice around the management of domestic waste, both for the benefit of the city and the environment.
RESOLVED –
(a) That the progress made in delivering a programme of co-ordinated communications, marketing and engagement to provide the information, tools and services to support good waste and recycling habits, be noted;
(b) That approval be given to the targeted use of enforcement powers for persistent and unreasonable waste and recycling behaviours.
Reason Key: Expenditure > £250,000;
Portfolio Holder: Environmental protection and community safety
Other reasons / organisations consulted
As per communications plan in the report
Consultees
Public/ Community Committees
Contact: Susan Upton, Chief Officer Service Development 0113 2474041.
Report author: Susan Upton
Publication date: 01/08/2016
Date of decision: 27/07/2016
Decided at meeting: 27/07/2016 - Executive Board
Effective from: 02/08/2016
Accompanying Documents: