Decision details

Direct contract award to Freud Communications to deliver a national strategy for the recruitment of adopters

Reference: D52367

Decision Maker: Director of Children and Families

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes

Purpose:

One Adoption West Yorkshire (OAWY) and Freuds Communications shall enter into a contract with the objective to further develop the National Adoption Marketing and Recruitment Strategy.

 

OAWY would like to extend the existing partnership working arrangement with Freud Communications up to 31 March 2023.

Decision:

The Director of Children and Families agreed to award a contract direct to Freud Communications to deliver a national strategy for the recruitment of adopters.  The contract will commence 8 December 2020 to 31 March 2021, with the option to extend for 2 x 12 months.  Extensions are subject to additional DfE funding being secured. 

 

The value of this service for the period 8 Dec 2020 – 31 March 2021 is £40,000.  The maximum value for each extension period will be £465,000, therefore the total value of the service is estimated at £970,000.

 

Reason Key: Financial Impact>£500K;

Wards Affected: (All Wards);

Other reasons / organisations consulted

National Adoption Steering Group meetings

RAA Leaders Group meetings

Consultees

Director of Children and Families

Representatives of National Adoption Steering Group

Representatives of RAA Leaders Group

Contact: Sarah Johal, National Adoption Strategic Lead 0113 37 83644 Email: sarah.johal@leeds.gov.uk.

Publication date: 12/10/2020

Date of decision: 20/10/2020

Effective from: 28/10/2020

Accompanying Documents: