Decision details

Permission to procure a contract to deliver the National Adopter Recruitment Campaign

Reference: D56924

Decision Maker: Director of Children and Families

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


A report will be presented to the Director of Children & Families requesting authority to procure a contractual provider for the delivery of the national adopter recruitment campaign by calling off the Crown Commercial Service framework for the period of 1st April 2024 until 31st March 2027.


The Director of Children and Families gave permission to undertake a competitive tender to procure a contract via the Crown Commercial Services (CCS) Campaign Solutions 2 (RM6125)  Framework to deliver the Adoption National Recruitment campaign on behalf of Adoption England, the National Adoption team. For a period of 1 year from 01/04/2024 – 31/03/2025 with options to up to extend for 24 months in any combination and will be a value of £450,000 per annum with a maximum total value of £1,350,000 including extension. The length of this contract will be dependent on an appropriate level of funding being received from the DfE following from April 2025.

The Director of Children and Families gave approval to waive Contract Procedure Rule 15.2 (C)  to allow a combined price/quality spilt approach with an 70% quality / 30% price split. 

Reason Key: Financial Impact>£500K;

Wards Affected: (All Wards);

Portfolio Holder: The Executive Member for Children's Social Care and Health Partnerships

Other reasons / organisations consulted


Contact: Sarah Johal, National Adoption Strategic Lead 07891277316 Email:

Publication date: 10/11/2023

Date of decision: 20/11/2023

Effective from: 28/11/2023

Accompanying Documents: