Issue - meetings

To consider a report of the Director of Neighbourhoods and Housing on the marketing of Inner North West Inner Leeds.

Referring to Minute 6 of the meeting held on 29^th June 2006, the Director of Neighbourhoods and Housing submitted a report on the marketing of Inner North West Leeds.

Dayle Lynch, North West Area Management presented the report and responded to Members’ queries and comments.

Duncan Scobie, Marketing Leeds, was also in attendance and made a brief presentation on the specific issues outlined in section 3.2 of the report.

Detailed discussion ensued on the contents of the report and presentation.

In summary, specific reference was made to the following issues:-

·  clarification as to how Inner North West Leeds would be marketed by Marketing Leeds

·  the need for a vision document of Inner North West Leeds to be produced prior to having a marketing strategy in place

·  the need to have more discussions on how to portray Inner North West Leeds as a lively and interesting place and to focus on such attractions as Kirkstall Abbey/ Kirkstall Museum etc with the aim of promoting green spaces etc

·  the need to focus on deprived areas for sport and to build upon the strengths of what was currently in place in terms of sport development

·  the need for Marketing Leeds to be involved in the development and production of the Inner North West Vision document

·  the importance of having a consultation process with local organisations and resident groups within the Inner North West area

·  the need to focus on the role of culture and regeneration and adopt the practice of how we live and how we learn

RESOLVED –

(a)  That the contents of the report, together with the presentation from Marketing Leeds be noted.

(b)  That Marketing Leeds be requested to be involved in the development and production of the Inner North West Vision document.