Issue details

Delivery of the Destination Marketing and International Relations Plan

The report outlines a plan for Destination Marketing and International Relations for the period of 2022 – 2025, Connecting the Local with the Global.

Decision type: Key

Reason Key: Affects more than 1 ward;

Decision status: Recommendations Approved

Notice of proposed decision first published: 20/09/2022

Decision due: 19 Oct 2022 by Executive Board

Lead director: Director of City Development

Department: City Development

Contact: Belinda Eldridge, Economic Development Head of Service 07566 759512 Email:

Consultation process

Consultation took place throughout 2021/22 and prior to the drafting of the report


The Executive Member for Economy, Culture and Education has been briefed on our thinking around the delivery of the plan. One to one meetings have also taken place with the Leeds Hotels and Venues association, Leeds Business Improvement District, the Local Enterprise Partnership, Leeds Bradford Airport, as well as the cultural consortium Leeds, which comprises of 17 of the city and region’s key cultural venues including Harewood House, Yorkshire Sculpture Park, Opera North, Leeds Playhouse, Leeds Heritage Theatres, Leeds Museums and Galleries, Leeds Arts and Venues, Thackeray Medical Museum and HE institutions. Consultation has also taken place with colleagues across the council that are involved in Economic Policy delivery, Education, Major Events and Culture. All institutions were receptive and in broad agreement with the plan.

Portfolio Holder: Executive Member for Economy, Culture and Education


Agenda items


  • The report to be issued to the decision maker with the agenda for the meeting